Grow your
mobile app
Grow your mobile app
We're a full service growth partner for mobile apps focused on driving profitable user growth, retention and revenue.
HOW WE HELP
Drive the metrics that actually matter to your business
Far too often, apps spend months searching for profitable growth. They try in-house, freelancers and agencies, wasting hideous amounts of money without turning a profit. 🤦
That's where we come in.
WHERE WE FOCUS
Acquisition
Get more people using your app
User engagement
See them consistently coming back
Monetisation
Have them pay for your app month after month
Activate interest, align your messaging across platforms.
Convert and escalate.
Climb higher with Digital Base.
Sounds great! So how exactly do you help?
🔋
Growth strategy
Once we understand your business goals, we'll delve into your users' psychology and help you position your app on the right channels to drive growth.
🎨
Creative led paid advertising
We'll produce ad creatives designed to engage your target user and push them to convert. Then we'll setup, manage and optimise the ad campaigns.
👨👩👦👦
Product-led growth
It's very rare that a mobile app can scale profitably with paid advertising alone. That's why we'll help you build virality, generate referrals and increase organic word of mouth.
♾️
Full funnel experimentation
Growth doesn't just mean more installs. We'll work with you to run acquisition, monetisation and product retention experiments. This way, we'll improve the metrics that matter most for your business.
📊
Data analysis
Intuition is good, data is better. We combine user segmentation, product analysis, and behavioural modelling to uncover growth insights and develop predictive models for your app.
💎
An extension of your team
We're not your typical "agency" doing bits of work on the side. That doesn't work. We integrate with your workflow and join in with your weekly sprints. As your strategic growth partner, we take things seriously.
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Brands
Activate interest, align your messaging across platforms.
Convert and escalate.
Climb higher with Digital Base.
Pre-Seed & Seed stage
We'll help you find product market fit and grow MoM.
Let's grow a user base that love your app.
Let's grow a user base that love your app.
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Series A & Beyond
By this stage you've found product market fit.
Now let's build a growth machine to drive revenue MoM.
Now let's build a growth machine to drive revenue MoM.
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OUR TEAM
Some of our consultants
We can help you because we've done this before! And more than once...
Nathan Hudson
Founder & CEO
Nathan is a 2x former Head of Growth who loves mobile apps. ❤️
With experience on both the product and marketing side, Nathan specialises in full funnel growth strategy, finding product market fit and getting paid ads to turn a profit. Easier said than done!
With experience on both the product and marketing side, Nathan specialises in full funnel growth strategy, finding product market fit and getting paid ads to turn a profit. Easier said than done!
Rosie Hoggmascall
Head of Growth
Put simply, Rosie is an app growth guru. Yep - we said it! 🧠
With expertise in product-led growth, UX design, monetisation and multi-channel marketing, Rosie helps mobile apps to map out & validate their growth model. She also loves hiking...
With expertise in product-led growth, UX design, monetisation and multi-channel marketing, Rosie helps mobile apps to map out & validate their growth model. She also loves hiking...
Marcus Burke
Head of User Acquisition
Performance marketing? Attribution? SKAN? Oh yes. 😎
With 11+ years experience in mobile marketing, working at companies like InnoGames, Blinkist and StudySmarter, Marcus has scaled user acquisition budgets from small to 8 figures....
With 11+ years experience in mobile marketing, working at companies like InnoGames, Blinkist and StudySmarter, Marcus has scaled user acquisition budgets from small to 8 figures....
Chris Winterhoff
Senior Growth Consultant
From PMF to Scaling growth from £1 to nearly £100million in revenue. 🚀
With 8+ years experience growing VC backed startups from 0 to hero, there's not much more to be said. From go to market strategy, to performance marketing, Chris knows how to drive growth.
With 8+ years experience growing VC backed startups from 0 to hero, there's not much more to be said. From go to market strategy, to performance marketing, Chris knows how to drive growth.
Jude Hudson
CTO
From leading global engineering teams to creating deep learning models, neural networks, and unravelling product analytics - Jude is our resident genius. 🤯
With over 27 years of experience and 10 years as a CTO/COO, it's safe to say Jude knows his stuff.
With over 27 years of experience and 10 years as a CTO/COO, it's safe to say Jude knows his stuff.
CASE STUDIES
A few of our success stories
Timecap
We repositioned Timecap from a general habit tracking app and tripled iOS subscription revenue in 60 days
3 x iOS revenue
App repositioned
60 days
Ambl
We helped Ambl scale 50% MoM over 6 months & decreased their CPI by 93%.
£2.53 CAC
50% MoM growth
93% reduction in CPI
Spoke
We helped SPOKE achieve 20% MoM Growth with a 60.4% decrease to their CPI, without increasing ad spend.
20% MoM Growth
5.3% install to sub rate
60.4% decrease to CPI
YOUR STRATEGIC GROWTH PARTNER
Perceptycs
We're not just another marketing agency
Growth Strategy + Product Growth + Performance Marketing
©2024 Perceptycs Ltd
